Welcome to Shop the Rock
Little Rock's official souvenir store
Welcome to Little Rock's online store for official destination merchandise! We proudly offer specialty items conveniently located in a “one stop shop” atmosphere featuring items showcasing “The Rock's” distinctive flavor. Partnering with several of the city's local businesses and attractions, Shop The Rock offers unique items that capture the heart and soul of Little Rock's diverse culture.
If you’re visiting Arkansas’s Capital City, Shop The Rock offers a convenient location to grab those “must have” memorabilia items. The store is nestled in the middle of the robust River Market area in the Downtown Little Rock entertainment district.
Shop The Rock has something for the business and leisure travelers as well as local shoppers. Visitors will find great mementos to remember their trip to Little Rock, while local residents can show their pride and share our great city with friends and family. New products and monthly specials are available online, so visit us often for great deals.
Monday - Thursday - 10:00am-7:30pm
Friday-Saturday - 10:00am-9:00pm
Sunday - 11:00 am- 5:00 pm